Person with a backpack walking through a foggy forest

BUILT TO BE WORN HARD.

Premium merino basics built for riders, travelers, service members and those who live outside. Durable gear designed for long shifts, multi-day trips, and the demands of real life.

Close-up of dark green fabric with folds

COMING SOON - Launching 2026

HEMCROFT makes durable, natural-fiber apparel designed for hard miles.
Merino wool that regulates temperature, resists odor, and lasts years.
Simple pieces. No trends. Just gear that works.

  • 🇪🇺 EU-Made Excellence 🇱🇻

    Crafted in the EU with premium natural fibers. Quality control and sustainable practices at every step.

  • 🧵 Made to Last 

    Small-batch EU production ensures durability and minimal waste. Built to last through countless adventures and missions.

  • 🔥 Performance First  

    Premium merino wool engineered for multi-day wear. Naturally odor-resistant, temperature-regulating, and designed to travel light.

  • 👍 Honest Pricing

    Transparent pricing year-round. No discounts, no sales—just fair prices that reflect true value.

Why this exists →

First production run - Founders' Batch

  • Stack of folded dark gray merino shirts by Hemcroft on a wooden surface

    Founders' Batch A - Base Layer Tops

    Traveler's Merino essentials:

    • 2 x Raglan t-shirts
    • 1 x Raglan long-sleeve shirt
    • Founding supporter exclusives
  • make pants unfolded

    Founders' Batch B - Baselayer Full Set

    Adventurer's Merino essentials:

    • 1 x Raglan t-shirt
    • 1 x Raglan long-sleeve shirt
    • 1 x Base layer longjohns
    • Founding supporter exclusives

First Production Run TImeline

Pre-Orders Open
Feb-Mar, 2026
Small-Batch Production
Mar-Apr, 2026
Shipping
Apr-May, 2026

Questions?

Field Notes

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EU-Made — Built to Last — Adventure-Tested — Duty-Proven — Honest Pricing